Hola / Hi!

I’m Paz Arando, a Lead Product Designer born in Patagonia and based in Berlin.

These days, I lead a design team at Autoscout24. Before, I worked for Mercado Libre and lived the startup life at Trill and GoodPeople.

I have a lot of side projects where I try to combine my skills with meaningful endeavours, like working as a Learning Experience Designer at PINE and mentoring the design team at Donar Online.

THOUGHTS ABOUT DESIGN

In one of Tobias Van Scheneider's newsletters, he wrote: “When I’m certain I’m right about something, I try to prove myself wrong.” I loved it.

Because being a designer is not about having all the answers. It is about co-creation and endless iterations. It’s always fun but also an uncertain journey.

Work

I’ve been working in tech for the last ten years. This took me to different environments: from startups to big corporations, B2C products to internal tools, and from solo designer to leading multidisciplinary teams.

Below, I share some previous projects with their design journeys. As in real life, the design process varies in each context and team, but my approach is grounded in research and a deep understanding of the problem.

Mercado Envíos

I led a team of designers through the creation of a new logistic network for the largest e-commerce company in Latin America. SEE MORE→

PINE

I’m the learning experience designer for a university program that brings solutions for the climate crisis and inspires learners to take action. SEE MORE→

Tril

We co-created with our users a new flow. Based in our most engaged trilers' feedback we improved our retention with new users. SEE MORE→

Piet

We designed a parallax scroll and use it as a storytelling tool. SEE MORE→

GoodPeople

We worked in the checkout experience looking forward this impact in our general conversion rate. SEE MORE→

Demos

We developed a platform where the porteños participated for the first time in the law creation process.SEE MORE →